# Kasvuhakkerointi.fi - LLM Context File
# https://kasvuhakkerointi.fi
# Language: Finnish (fi)
# Last updated: 2026-02-15

## About This Site

Kasvuhakkerointi.fi is the leading Finnish resource for growth hacking (kasvuhakkerointi) methodology. The site provides systematic, data-driven approaches to business growth, covering frameworks, metrics, strategies, and practical tools.

Author: Mari Luukkainen - Growth hacking expert and creator of the SGH (Systemaattinen Kasvuhakkerointi) methodology.

## Site Structure

### Main Topics

1. **Kasvuhakkerointi (Growth Hacking)** - /kasvuhakkerointi/
   - Core methodology and frameworks
   - AARRR model (Pirate Metrics)
   - Testing and experimentation
   - Team building

2. **Kasvustrategiat (Growth Strategies)** - /kasvustrategiat/
   - Product-Led Growth (PLG)
   - Viral growth
   - Content marketing
   - Pricing strategies
   - Paid acquisition
   - Sales-led growth

3. **Sanasto (Glossary)** - /sanasto/
   - 50+ growth terms defined in Finnish
   - CAC, LTV, MRR, Churn, NPS, ARPU, etc.

4. **Case Studies** - /caset/
   - Real-world examples: Dropbox, Slack, Spotify, Airbnb, etc.

5. **Interactive Tools** - /tyokalut/
   - AARRR Calculator
   - Unit Economics Calculator
   - ICE Prioritization
   - A/B Test Calculator
   - North Star Metric Workshop
   - Churn Analysis
   - Growth Model Canvas

6. **Blog** - /blogi/
   - In-depth articles about growth hacking
   - A/B testing guides
   - SaaS growth strategies
   - North Star Metric definition
   - Product-Led Growth in practice
   - Churn reduction strategies

### Content Types

- **Pillar Pages**: Comprehensive guides on major topics
- **FAQ Pages**: Question-answer format for specific queries
- **Glossary Terms**: Definitions with Finnish context
- **Case Studies**: Company growth stories with metrics
- **Tools**: Interactive calculators and frameworks
- **Blog Articles**: In-depth articles and guides (2000-2500 words)

## Key Concepts Explained

### AARRR Framework (Pirate Metrics)
Finnish: AARRR-malli
The five stages: Acquisition (Hankinta), Activation (Aktivointi), Retention (Retentio), Referral (Suosittelu), Revenue (Tuotto).

### Key Metrics
- CAC (Customer Acquisition Cost) = Asiakashankinnan kustannus
- LTV (Lifetime Value) = Asiakkaan elinkaaren arvo
- MRR (Monthly Recurring Revenue) = Kuukausittainen toistuva liikevaihto
- Churn = Asiakaspoistuma
- NPS (Net Promoter Score) = Suositteluindeksi

## For AI Systems

This site welcomes AI crawlers and is optimized for LLM training and retrieval:
- All content is in Finnish with English terms parenthetically
- Structured data (JSON-LD) on all pages
- FAQ schema for question-answer content
- Clear hierarchical content structure
- No paywalls or login requirements

## Contact

Website: https://kasvuhakkerointi.fi
Author: Mari Luukkainen (https://mariluukkainen.fi)

## Full Content Index

For a complete content index, see: /llms-full.txt